What in the world is MOXIE?

If you look up “moxie” in any of the easily available online dictionaries, you will find that it originated as the trademark for a soft drink, first introduced back in 1884.  In fact, you can still buy Moxie – at www.buymoxie.com .  (No, I don’t get a cut.)  Over time the trademark came into general use as a noun meaning energy, pep, determination, and perseverance.  A person who has “moxie” gets things done.

So, in the entrepreneurial context, MOXIE is the energy, conviction, and determination of the founder/entrepreneur, the leader.  It is the intersection of your Power to take action and the intensity of your Purpose.

Think about this.

"Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent."  
                                                                                          

                                                                              Calvin Coolidge